Take a look at your Instagram feed, and you’ll see all the aesthetically captured pictures shared across all accounts. From people posing in front of beautiful sceneries and breathtaking landscapes to the representation of human constructions and insight into people’s lives – there’s everything beautiful you can name on the mainstream social media channels such as Facebook and Instagram, etc.
This might make you think that your dental practice has no place on social media networks. Well, you’re particularly wrong to think like that. Social media has become the most popular medium of communication these days.
It’s no more just a means of connecting with friends and family. But hundreds and thousands of businesses are marketing their products and services through them. And the best part is – people are actually interacting with brands across social media platforms. Thus, it’s a great place to market and advertise your business.
Even if you’re running a dental practice, which sounds like a dry industry – a massive population from across the globe is actively using social media. And that population could hold a great share of your prospective patients. Would you want to miss that massive share of your potential patients? Nope, right!
Actively establishing your social media can surely help capture that share of your patients. To help you attract potential patients through this medium, we have put together a list of amazing dentist social media marketing ideas to uplift your dental practice.
Create Human Connections
The finest rule of social media marketing is to create human connections. Since it’s a fully people-centric platform – your patients will have all the liberty to connect and communicate with your brand as well as review the dental services you provide.
The best way to build a community of patients who think positively of your service is to create close-knit relations with your followers.
Wondering how to build such a connection with your followers?
Well, the ideal way to do that is by showing your true self, talking about your values, and creating opportunities where your followers can engage and relate with what you’ve shared. When you become vulnerable about your thoughts and values with the followers, they’ll feel encouraged to do the same. And that’s particularly the finest means of creating human connections.
If you’re not sure how to do all that – introducing your team members, the processes you’ve implemented at your dental office, the hygiene precautions you implement, and so on in the form of both pictures and videos could be a great way of creating human connections.
The most important thing to remember here is maintaining a consistent brand voice, and boom – you’re definitely going to capture massive potential patients very soon.
Filter Your Posts Through The Lens of Connection
The primary idea behind dentist social media marketing is to create a connection with your patients. Though we’ve mentioned how sharing your true culture and people with the followers could be great, it doesn’t mean becoming bare to your soul. The key here is to talk and communicate with your followers and not just talk to them.
Most brands don’t understand that, but there’s a great difference between talking to the followers and talking on the followers. Starting a conversation, sharing information with an open end for your followers’ opinions, and publishing posts that encourage engagement are great means of building your patients; community.
If you really want to achieve a fine level in dentist social media management – filtering each of your posts through a lens of connections is important. You must ensure that everything you’re posting encourages the followers to speak and have their opinions. It can help determine their pain points and optimize your marketing efforts accordingly.
Be Empathetic Towards Your Patients
As a dental practitioner, you must know every detail about the industry, the processes, the treatments, and so on; your followers don’t. The best way to build a social media community of loyal patients for your dental practice is to empathize with your followers.
The information and statistics you share should be directed towards the followers – crafted in a manner they can understand. The more simplistic you’d keep the approach, the better your patients will be able to absorb the information.
You don’t have to talk about the high-end critical dental policies and procedures. Instead, you can begin by answering simple questions most patients tend to have about the dental industry. You can talk about how dental treatments are not as dreaded as most patients think of it.
Either post in simple question-and-answer styles or create engaging videos – the purpose should be educating your followers and boom. Nothing can stop you from building a great community of dental patients across social media.
Update Your Social Media Consistently
When it comes to social media algorithms, consistency is key. In addition to the fact that inconsistency can impact your visibility in front of followers, a consistent social media presence is also significant to make your dental practice a trustworthy source in front of patients. It represents your reliability and assures the patients that they can connect with you whenever they need assistance.
Building connections and maintaining consistency are the two primary ways of building a strong social media presence for your dental practice. However, it could be hard to post consistently while keeping up with the quality of your posts.
An ideal way to deal with such a situation is to pick a few days and times that seem best to attract your patients and post around them every week. That way, you can become consistent and even create a connection without really having to invest massive time.
Drive Traffic Towards Your Website
Why are you exactly aiming to build a social media community for your dental practice? What’s the actual goal? Well, that must be driving patients to your clinic, and a great way of doing that is maximizing website traffic. Because that’s the place, they could get to know your team, the processes, and the services you offer from inside.
So, the best dentist social media marketing tip you can follow is creating content that can direct your followers towards your dental practice website. Content marketing is an ideal means of achieving that.
At DentalRevu dentist social media agency, we provide our clients with robust content that can attract potential patients and drive them towards your website. We, the top industry experts hired in the team who are full of dentist social media ideas and know exactly how to uplift your dental clinic using the latest tactics.
Don’t Hesitate Opening Up Your Humor
Humor is a great way to connect with people. If you think dentistry is a dry industry and that you cannot use humor to connect with your patients as a dental practitioner, you’re certainly wrong. There’s nothing that you cannot talk about using a funny angle.
However, you must understand that there’s a very sleek line between humor and unprofessionalism. The best are those who are capable of maintaining the balance between the two – they’re definitely successful at building a trustworthy image in front of followers.
Be it funny or serious; your goal should be to share information backed up with facts. The more authentic things you’d share about the dental industry with your followers; the bigger will be their trust in your dental practice.
Uplift Your Practice With The Best Dentist Social Media Company
Though the above-listed dentist social media marketing ideas are great to uplift your practice, you can sometimes feel the need for professional assistance. And that is perfectly alright to feel that way. You’re an expert dental practitioner, and you’ve studied dentistry. So your job is to provide patients with quality dental care.
Building a successful social media presence for your dental practice is the job of a social media marketing expert. And so, if you need professional assistance – there’s no need to resist from hiring a professional dentist social media agency. DentalRevu has an amazing group of social media experts – each of whom has a background in the dental industry.
With command of the latest technology and an expert team on board, we take pride in providing each of our clients with the finest social media services – capable enough to uplift dental practices like never before.