Like many other dentists, you must also spend most of your time enhancing your dental services, leaving behind no energy and time to explore the brewing marketing strategies. Well, there’s no doubt about the fact that your dental services are of central significance. But since you’re rendering those services to drive revenue in the end, marketing should also be of great focus for a dental billing and dental insurance verification business.
Though most dentists rely on referrals to get their customers, it could only bring limited patients and, of course, isn’t as effective for your ROI as you’d want. The competition is brewing in the dental industry, and investing some time and budget into an effective dental marketing strategy has become really integral for success.
Digital marketing has become the top strategy for most businesses. It has got unlimited potential for almost any and every industry. You name it, and you can see the wonders digital marketing has made in that particular area. So, why not implement digital marketing strategies in your dental practice? After all, your end goal is to drive as many patients to the clinic as you can and drive ROI just like any other business.
If you’re still unsure of how digital marketing can help maximize revenue for your dental practice, we’ve got you covered. This blog post discusses in detail how the different digital marketing strategies can help uplift your dental clinic – assisting you in driving maximum patients and generating massive revenues.
Dive into the details and get inspired!
Branding is one of the very first digital marketing strategies any business should focus upon. It can help build your brand and stand apart amongst the crowd so that the target audience could notice. With so many dental practices operating in your locality, you must build a brand based on unique selling points such as quality services, hygiene maintenance, etc.
No matter how much quality you offer in the dental services, the hygiene you maintain, and so on – your targeted patients cannot know unless you talk about it. Branding is a means of spreading awareness about your brand across the target audience. It can involve establishing a website, a blog, a social media presence, and even engaging with relevant communities.
You can talk about your dental practice across these digital channels while targeting your potential patients. This would help you build a positive perception of your dental clinic in the patients’ minds so they’d think of your clinic the next time they are in need of dental assistance.
A successful branding strategy can also help you build an emotional connection with the patients – contributing to maximizing patient loyalty, which is usually the backbone of any dental clinic’s success.
Search Engine Optimization
An estimated 77% of the prospective patients search for a dental clinic online, and a majority of them would not bother scrolling past the first page of search engine results. Thus, the higher you appear on the SERPS, the more prospective patients you’d be able to capture.
The right dental SEO strategy can help you appear in the higher ranks without hassle. Digital marketing mainly depends on the quality of content you share and how you integrate the keywords with your content. The more unique, relevant, and value-adding content with the rightful keyword integration you’d share via your dental clinic’s website and other platforms, the better you’d be able to target prospective patients.
In addition to that, getting your dental clinic listed locally should also be an integral part of your SEO strategy. You must have an updated GMB profile listed on Google and keep updating the information over time, so the patients do not get confused or misguided about anything. Adding quality pictures from your dental clinic, updated hours of operation, and the right pin location could really have a positive impact and maximize foot traffic to your dental practice.
A survey conducted by IronMunk of around 1500 respondents indicated that 43.3% of them stated online reviews to be the major driver for them when choosing a dental clinic. It wouldn’t be wrong to say that online reviews have become the new ‘word of mouth,’ right?
Previously, patients used to visit clinics based on referrals from their family, friends, and even an extended circle. Since the world has become a global village now – the role of referrals is the same as old; the only difference is that patients can get referrals from anyone – no matter if they know the referrer or not. Thus, gathering great online reviews could effectively drive more patients and generate an increased ROI for your clinic.
Wondering how to get those great online reviews? Well, that’s simple. You can ask each of your patients to leave a review at the end of their service. You might not feel it is the right strategy, but it surely is – asking is important here. You can always phrase up your sentences nicely to avoid irritating the patient, such as; I can’t wait to read your feedback.
What if a patient leaves out some negative reviews for your service? The ideal way is to proactively respond and try to resolve the matter instead of ignorance. It can showcase your concern for the patients even post the service, and boom – you can get the chance of building a lasting connection with your prospective patients.
Another great dental marketing strategy could be using Google ads to reach prospective patients right at the moment they’d want your services. Google ads is an advertising platform where you can run PPC ads for your business using the right, high-performing keywords, outstanding ad copies, and perfect graphics.
PPC works on the principle of costing the advertiser an amount against each time the ad gets clicked. Every dollar you spend on dental PPC ads can bring back up to 8$ as the ROI, isn’t that some huge return on investment?
The best part of Google ads is that you can customize them the way you want. From the demographics and geographic to target to the behavior, keywords, and even the budget – you have everything in your hands. It can bring you leads from the very moment the ad goes live. All it takes is the rightful keyword-targeting, a captivating yet actionable copy, and visuals that can drive!
While branding, search engine optimization, online reviews, and Google ads can help you bring in new prospective patients, email marketing is a stellar dental marketing strategy meant to assist you in retaining the existing patients. Suppose a patient has scheduled their first appointment at your clinic – you can automate welcome emails and also a reminder the day before their appointment.
Now that the patient has appeared for the appointment and got your services, you can automate an email asking for their feedback and an online review. Also, you can build an entire list of your patients and send them personalized emails on different occasions or even make announcements about any discounts or offers you’ve got.
There’re tons of ways you can strategize an efficient dental email marketing strategy. And the best part is – it wouldn’t cost you a fortune yet bring you an incredible reach – mainly because most people are likely to check their emails regularly. All it would take to get noticed is using captivating subject lines, a tempting email body, and of course – planning their execution around the right hours.
The most important digital marketing strategy you can implement to bring more patients to your dental clinic is to make a conversion-driven website. Conversion could refer to the ratio between the total number of people visiting your website and the number that actually takes action, such as filling in a form, calling, or purchasing a service or product.
As a dental clinic, the conversions you’d ideally want must include appointment scheduling and calling for information. Thus, your website shouldn’t only display the services you offer and provide clear CTA buttons redirecting the visitors to either call or book their appointments.
In addition to that, your website should be rightly optimized with easy navigation and high responsiveness.
Boost Your ROI With The Best Dental Marketing Agency In the USA
The above-listed strategies are incredible to help you maximize revenue at your dental clinic. However, you may find them a lot while you also have to handle the core operations at your clinic, given that they also require some great expertise. If that’s the case – you can always choose to hire an agency and outsource your dental marketing needs.
DentalRevu is one of the best dental marketing services with all the certified professionals on board. We can create and execute the best dental marketing strategies for your clinic and assist in taking your revenue to some incredible heights!