So you’re running a great dental practice and attracting enough patients. What advertising and marketing methods are you implementing to capture new patients’ attention? Still hanging with the old school methods where you get your dental clinic published into yellow pages or announced over the radio, etc.?
The truth is – you’ll soon begin losing your clientele without embracing digital marketing the right way. No one’s read through yellow pages in today’s era, nor do they listen to the radio. You eventually have to adapt to the change and build up some digital presence, or you’ll begin losing even the regular patients, let alone acquiring newer ones.
An estimated 85% of consumers from around the globe use the internet to search about local businesses. They won’t find your dental clinic listed in a directory or appearing on radio ads. Instead, they’re busy surfing through the internet, and those clinics with a digital presence are more likely to capture your potential patients.
Do you want to lose all your potential share of patients and sit back with an empty dental clinic? You don’t, right! Digital marketing for dentist offices is beneficial because it can help you reach potential patients at a place where they actually exist.
The importance of digital marketing for dentists is mainly because it can help deliver the right message to the right audience. No matter how much budget and effort you put into traditional marketing, today’s consumers are least likely to respond to them. While digital marketing solutions for dentists can help you attract a larger group of patients even with little effort and investment.
It helps you target specific audience segments. And since you know who you’re reaching out to, making your marketing fully customer-centric and action-driven becomes much easier. More effective and personalized would be your marketing; the bigger traffic you will drive – attaining outstanding growth for your dental practice.
If you’re still doubtful about how digital marketing could benefit the dental practitioners, we’ve put together a list of all the ways it does in this blog post.
Top Five Ways Digital Marketing Can Help Uplifting Your Dental Practice
Take a look at these amazing benefits of digital marketing and get inspired!
1) Drive Quicker Outcomes
If you’ve got a massive marketing budget, reaching prospective patients through as many mediums as you wish is great. It can help your spread awareness about your dental practice at a larger level and maximize the chances of driving immense traffic.
Traditional marketing methods like TV ads, radio announcements, directories, and yellow pages are great. The only problem with them is they are least likely to drive instant results. You’ve to spend big budgets on an advertisement, launch it in front of a huge audience, and wait until those interested get attracted to your message.
That’s a lot of time, and who’s that free in this era of unstoppable innovations. Digital marketing saves you from the hassle – driving quicker outcomes from your marketing campaigns.
Search engine marketing is a common form of digital marketing, and it can literally help you reach a single prospective patient at a time – with 95% chances of conversion. For instance, if you bid on the keyword “dental services in California” and create an ad in perfect compliance with how your prospects in California would like to see – there’s an immense chance of your ad converting every click.
Not only that digital marketing strategies such as SEM and SMM bring you quicker results. But they also help you reach potential on a limited budget. For instance, an SEM campaign would only charge you when your ad has been clicked and nothing more.
2) Help Reaching Patients When They Need You The Most
The most exciting benefit of digital marketing is it helps reach your patients when they need you the most. If you’re still hanging with traditional marketing – you’re more likely to give your ad in a newspaper, launch it on a television network or make an announcement through radio.
Now think of the chances that your ad appears exactly when a patient is looking for dental care. Well, there’s hardly any chance. These ads may help you spread brand awareness and stuff, but they won’t really convert potential patients to your practice.
Digital marketing solutions for dentists, such as content marketing, SMM, etc., can help reach your potential patients in the times they need you the most. With a massive percentage of consumers searching for a product or service online in times of need, your patients are likely to do the same. And if you’ve got an adequate digital presence maintained – the chances of your dental practice appearing as they search are pretty great.
Be it your dental practice website, a social media ad, or any other digital marketing campaign – it would definitely reach potential patients if created and executed in compliance with the
3) Deliver Specified Messages
Since digital marketing solutions for dentists allows you to know the exact prospects you’re marketing to; it becomes a lot easier to deliver specified messages. A rightly build digital marketing campaign knows the exact target audience and their interests.
Keeping that information at hand – you can create the most relevant and specific messages and ads for your patients. For instance, if a particular group of your potential patients is searching for a service that is 100% compliant with the precautionary measures of covid-19, you can create an ad reflecting all the covid-19 protocols being practiced at your dental office.
That’s just one example, and you can make hundreds of such marketing efforts based on your audience insights using digital marketing the right way.
4) Capture and Nurture Maximum Leads
While there are a lot of people actually searching for dental services and clinics, there are many who need dental assistance but haven’t started searching for a service yet. They could be your prospective leads. Digital marketing solutions for dentists can help you capture and nurture those leads.
There could be a lot of people in your locality thinking about getting their teeth straightened or whitened. Some might be struggling with dentures and initial-level infections. They are people who are more likely to search online and determine if they should be worried about their teeth and visit a dentist or not.
Well, they’re the perfect prospective leads for your dental clinic. You can easily target them by creating and publishing relevant content on your website. All you have to do is conduct thorough research around the most likely questions and terms they are searching about, and boom. You can create stellar content around them and capture immense traffic towards your website.
As they’d get to read answers to their questions through your website, they are more likely to build a relationship of trust with your brand – eventually turning them into your potential patients over a period of time.
If you think that investing for a prospective lead that’s less likely to be converted in the first go is risky – think again. It can also help you fetch contact information from your leads, and you can use that in future marketing efforts such as – email marketing, SMS marketing, etc.
5) Produce Measurable Outcomes
The best part of digital marketing solutions for dentists is that their outcomes are measurable. Suppose you publish or launch an advertisement traditionally, for instance, through a newspaper or television. In that case, it’s quite tricky to determine the exact number of people who’ve viewed the ad and of those who’ve taken action.
However, digital marketing allows you to measure your outcomes instantly. As soon as you’ve launched a digital campaign, you can begin tracking the outcomes. You can track down the number of potential audiences who’ve viewed the ad, the number of prospects who’ve clicked, and of those who’ve actually taken action.
It makes it a lot easier to determine whether your digital marketing campaign is working the way you’ve aimed or there’s a need for improvement. In the latter case, you can further optimize your campaign based on the data and pull all the strings to improve your outcomes.
Grow Big With DentalRevu Dentist Digital Marketing Agency
DentalRevu is one of the best digital marketing companies for dentists. With all the latest technology and experienced dental marketers on board, we take pride in helping our clients reach their potential heights.
The specialists in our team are skilled individuals. They know exactly how to put together an incredible dental digital marketing campaign from scratch and take your practice to the forefront of potential patients.
Get in touch with one of our representatives and book your consultation for absolutely free. Our specialists would love to explain the benefits of digital marketing for dentist offices and how we can help you attain them all with our great expertise.